The North American International Auto Show (NAIAS) announced recently that Chinese automaker GAC Group will exhibit on the main show floor at the 2017 auto show. GAC Group returns to Detroit after it participated at the 2015 NAIAS where the company unveiled its GS4 SUV in front of thousands of international journalists.
“GAC Group’s return to NAIAS is very exciting for our show as it underscores the significant coverage and impact automakers receive in markets across the globe when unveiling products at our show,” said Sam Slaughter, 2017 NAIAS Chairman.
The NAIAS team has been in discussion with GAC Group for the past year on their participation at the upcoming NAIAS, and while attending the 2016 Beijing Motor Show, NAIAS Executive Director, Rod Alberts met with Zeng Qinghong, Vice Chairman President, GAC Group. Alberts took the time to review the NAIAS media metrics report with the GAC Group executives that is compiled for the auto show by PRIME Research. As one of the top auto shows globally, NAIAS garners as much international media coverage as the other top three domestic shows combined. The global coverage GAC Motor received at the 2015 NAIAS was one of the key factors the automaker referenced in its interest to coming back to Detroit.
“GAC Motor’s market share in China increased following the world debut of the GS4 two years ago and was a direct result of the international coverage we received,” said Zeng Qinghong, Vice Chairman President, GAC Group. “As we look to establish ourselves as a global brand we are optimistic we can gain more momentum following the announcements we will make this coming January in Detroit.”
However, despite Chinese automakers having exhibited in North American auto shows for over a decade, none of their vehicles are currently on sale in America or Canada.