This year Beverly Hills celebrates 100 years of being Beverly Hills, California's epicenter of aspiration and royalty and lavish wealth both genuine and perceived. The city of Beverly Hills was incorporated in 1914, the same year five Italian brothers got together to build cars that would eventually fit perfectly in sunny, status-y southern California. Did they know how closely their fates would intertwine with that of a city six-thousand miles away? Either way, Maserati will be the featured marque at the Rodeo Drive Concours, which celebrates its 21st year of existence.
There will be some serious cars on Rodeo Drive this Sunday, June 15. This is unsurprising. Bruce Meyer, after all, is the concours' chairman. Last year, the Petersen Museum brought the astounding Round Door Rolls up from its Vault, for example. The Ghia turbine concept made an appearance. Bruce Jenner hung out in a Batmobile. A Tatra --Tatra! --showed up.
This year, expect to see cars from "An American in Paris," "The Beverly Hillbillies" and "Entourage," the latter of which will be really impressive if it's anything other than that Lincoln Continental. Maserati will show its Centennial Edition GranTurismo MCs alongside the cars of Fred Astaire, Jean Harlow and Howard Hughes. Come see the car that killed Tom Mix! No rumor on whether Hughes' rides will be wood-bodied or have Mason jars in the cupholders.
For the 21st year, the theme is "100 Years of Horse Power." It'll harken back to a time when genuine horse power roamed the streets; the horse-drawn Wells Fargo Wagon will be called upon to represent.
"If there isn't something here that you like," one attendee last year noted, "you might already be dead."