Infiniti started production of the Q30 active compact last week in Sunderland, UK, as the first vehicle officially rolled off the assembly line.
The first new Infiniti Q30 vehicles are now in production at the brand's newly built facilities in Sunderland, UK, following a more than $375 million investment that has created 300 new jobs.
Infiniti's first compact model, the Q30, is also the brand's first vehicle to be manufactured in Europe. As part of its global growth plan, Infiniti vehicles are now built in five plants in four countries on three continents.
Trevor Mann, Chief Performance Officer of Nissan Motor Corporation, today joins Roland Krueger, president of Infiniti Motor Company, and the 6,700-strong workforce in Sunderland to mark the latest milestone in Infiniti's global expansion.
"We are beginning an exciting new chapter in the Infiniti story, and I can't think of a better place to start than here at Nissan's Sunderland plant," said Mann. "Over its 30 year history, Sunderland has grown into the UK's largest automotive plant. It is renowned for delivering high-quality, top-selling vehicles, and is regarded as a world-class production facility with a highly skilled and dedicated work force.
The decision to build the Q30 in the UK was made in 2012 in recognition of the outstanding quality standards reached by the workforce in Sunderland over many years. Since then, the plant's journey to Infiniti has created a new generation of premium car builders, with an unprecedented training program for 4,000 staff in the requirements and expectations of Infiniti customers.
The workforce also includes a select group of newly appointed master craftspeople. At each stage of the production process, they ensure every individual Q30 meets Infiniti's premium manufacturing standards.
New production facilities covering 25,000m2 at the Sunderland plant include a 100-percent automated body shop, where 134 new robots with laser-welding precision have been installed to build a highly rigid body-shell, which makes the Q30 an exceptionally quiet car.
The second plant extension of 14,500m2 has been built for final assembly. The manufacturing process has been tailored to ensure every Q30 is made for the individual at the Trim & Chassis shop where the Infiniti operators perform 1,191 different tasks to complete each model.
"Q30 comes at a moment of significant opportunity for Infiniti," said Krueger. "Following a period of record global sales, we are entering a new segment with the Q30. This new active compact will play a vital role in our strategy to become a top tier global premium brand."
The Q30 is expected to be a popular product for Infiniti dealers on a global scale. It will to arrive in Canadian dealerships by next Spring - pricing information has not been revealed yet, but expect it to be in the $30,000 range.