Last week's newly-revealed 40 series concepts demonstrate Volvo's plan of expansion within the premium small car segment with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.
The new concept cars will be the first built on Volvo's new Compact Modular Architecture (CMA) platform, which has been specifically created to focus on smaller cars, liberating the company’s designers and engineers to explore bold and daring new directions.
Volvo Concept 40.2 rear quarter high
"Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come," said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.
Volvo's new global small car lineup will include a pure battery electric vehicle as well as Twin-Engine plug-in hybrid powertrain variants, in line with the company’s commitment to the electrification of its entire portfolio. Volvo plans to have sold a total of up to 1 million electrified cars by 2025 globally.
Volvo's small car strategy is an essential element in its ongoing global operational and financial transformation. The Swedish company is currently undergoing a revitalization plan that has allowed the brand to re-stake its claim in the premium segment.