The new Volvo S90 is their entry ticket to the premium sedan club.
The S90 marks a giant step forward for Volvo. The Swedish car maker is better known for its SUVs and wagons, but with the launch of the S90, Volvo is clearly intent on shaking up the premium sedan segment with its distinctive executive class offering.
Equipped with a host of new technologies, ranging from cutting-edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.
“With the launch of the XC90, we made a clear statement of intent. We are now clearly and firmly in the game. With US$11-billion of investment over the past five years, we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
The 2017 Volvo S90 comes equipped with an advanced semi-autonomous drive feature, Pilot Assist. The system gives gentle steering inputs to keep the car properly aligned within lane markings up to motorway speeds of around 130 km/h and no longer needs to follow another car. Pilot Assist is another step towards full autonomous drive – a key innovation area for Volvo.
The S90 will also come with a clean and powerful T8 Twin Engine plug-in hybrid powertrain and one of the most luxuriously appointed interiors and connected infotainment systems in the large saloon segment.
The S90 also introduces a world-first function to City Safety – large animal detection – a system capable of detecting large animals such as elk, horses or moose, night or day. The technology offers an intuitive warning and brake support to help avoid a collision. The S90 has also benefitted from Volvo Cars’ recent investment in a highly advanced chassis simulator.
“The S90 has taken a big stride forwards in terms of driving dynamics, performance and ride. We have completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control and comfort,” said Dr. Peter Mertens, Senior Vice President, Research & Development at Volvo Car Group.
The S90 is set to be publicly unveiled at the 2016 N.A.I.A.S. in Detroit next month. Canadian sales for the 2017 S90 will likely commence next summer.